The best of SEMA 2023: Toyota Highlights

November 6th, 2023 by

SEMA 2023 has come and gone, and Toyota definitely made its mark at this incredible automotive show (again). Toyota of Orlando is here with the highlights – here’s what Toyota brought to the table for SEMA 2023 and everything we loved about what they had to offer.

Toyota Tacoma wins Vehicle of the Year Award

We’re all super excited for the 2024 Toyota Tacoma and its bumper-to-bumper redesign. And it seems like we’re not the only ones because this versatile truck was voted the Midsize Truck of the Year Award for SEMA 2023. This makes it three years in a row that Toyota has taken home a Vehicle of the Year Award, and we’re not surprised – the 2024 Toyota Tacoma will offer a brand-new appearance, upgraded performance, and incredible new tech inside the cabin. Definitely worth celebrating.

2024 Toyota tacoma

Welcome the Retro Cruiser, a throwback Toyota Land Cruiser

As if we weren’t excited enough about the new 2024 Toyota Land Cruiser heading back to the US market, Toyota brought it this year at SEMA 2023 by showcasing the custom-built Retro Cruiser. This iconic Cruiser concept is built on a former icon, the Rod Millen Group’s 1967 FJ45 Land Cruiser Wagon (also called the Retro Cruiser). It has a longer frame (10″ longer), a modified body, and an incredible new suspension system eared for the most rugged of terrains. It also showcases 25″ General Tire Grabbers, custom skid plates, and a widened front track. Further, the Retro Cruiser of SEMA 2023 is upgraded with a 100 Series Land Cruiser’s V8 engine, four-speed automatic transmission, and a stainless steel custom exhaust. The interior was upgraded to add a satellite phone, navigation, and a 15-gallon onboard water supply – it’s ready for any adventure.

Toyota concept land cruiser

Toyota Associated Accessory Products expansion announced

We’ve already talked about the AAP program (particularly in reference to the 2024 Toyota Tacoma Trailhunter). This portfolio of aftermarket accessories and products is being expanded even further to include add-ons from ARB, Go Rhino, Yakima, and Rigid Industries. This means you’ll have endless options for customizing your new Toyota without having to stick to solely Toyota parts and accessories. We’ll keep you posted on updates on when you can grab these goods at Toyota of Orlando.

GR86 Cup Car on Display at SEMA 2023

Toyota Gazoo Racing North America’s Toyota GR Cup Race Series has finally finished up its 2023 season – it offered amateur drivers the chance to compete at iconic racing venues in North America at 14 different events. The GR86 Cup Car was on display at SEMA 2023, offering fans a chance to see its custom bodywork, carbon rear fiber wing, TRGNA-designed splitter, and interior roll cage in person (just to name a few things). If you like racing, definitely see what the Orlando Toyota GR86 can do for your life.

Toyota sports car in Orlando

Toyota Brings IsoDynamic Performance Seat Simulator to SEMA 2023

One of the reasons we’re so excited about the new 2024 Tacoma is the TRD Pro model – it’s an off-road-ready model that has cool new IsoDynamic Performance seats. These seats are built to make off-roading as comfortable as possible, no matter how tough the terrain. Toyota decided to put its money where its mouth is – for SEMA 2023, it created an arcade-inspired TRD Pro Time Attack video game with simulators so showgoers could see just how comfortable the seats actually are. In it, drivers have to navigate a dynamic high-speed course over Baja-style terrain that’s definitely tough to tackle. Can we get one at the dealership?

2024 Tacoma Orlando

Classic FJ Cruiser Reanimated into Rock Crawler for SEMA 2023

We’re all hyped about the return of the Orlando Toyota Land Cruiser, and Toyota is taking note. For SEMA this year they introduced a new rock-crawler concept dubbed the “FJ Bruiser”. It’s loosely based on the 1966 FJ45 Pickup Truck, but has mods like a 725 horsepower engine, 3-speed race-built transmission, a solid axle and a transfer case that allows for four 2WD speeds and four 4WD speeds. It also has a tank-like track system instead of skid plates, as well as a tube chassis and roll cage mounted on a more rigid custom frame. If you’re into finding adventure in the toughest terrain, ask Toyota if they’ll bring this concept to market.

FJ Cruiser rock crawler

New TRD Performance Package Power-Up Option for Toyota Tundra Revealed

Toyota also took advantage of SEMA to announce a new TRD Performance Package for the 2024 Toyota Tundra. The package increases the Tundra’s horsepower to 421 and torque to 479 lb-ft. It increases airflow to the turbochargers, and it also includes special badging and custom exhaust tip. And the sound… well, we’ll let you hear it for yourself at Toyota of Orlando in early 2024.

Tundra TRD upgrade

Toyota Tacoma X-Runner Concept Takes the Stage

We saved the best for last… Taco enthusiasts, get ready because the ever-iconic Toyota Tacoma X-Runner is BACK. Well, in concept form at least. This sleek concept sport truck is based off the prior X-Runner series that was known and loved in the Tacoma world. It’s showcasing a modified 3.4L twin-turbo V6 with 421 horsepower and 479 lb-ft torque, a Tundra solid axle, electronic locking differential, and a custom side exhaust. And well… just LOOK at it. It’s street truck at its finest. We’re ready to host it at Toyota of Orlando!

SEMA 2023 X-Runner

Get the latest automotive news from Toyota of Orlando

Ready for the latest and greatest Toyota news? Toyota of Orlando has got you covered – follow us on social media, call us today at (407) 298-4500, or stop by and see us. We’re conveniently located just off I-4 across from the Mall at Millenia at 3575 Vineland Road!