Why the new Toyota Prius is the 2024 North American Car of the Year

We love the Prius for so many reasons at Toyota of Orlando (especially since the redesign!). It’s extremely fuel-efficient, sleek and stylish, and comes decked out with all the technology you need for a wholly connected drive time experience. We’ve got one more reason to love it, though – the new Toyota Prius/Prius Prime has been named the 2024 North American Car of the Year.

What is the North American Car of the Year Award?

The North American Car of the Year award winners were announced this year at a press conference hosted by the Detroit Auto Dealers Association and the Automotive Press Association. The winners of this prestigious award are decided by an independent jury of automotive journalists in the US and Canada. The award itself is based on the following characteristics:

• Innovation
• Design
• Safety
• Handling
• Driver satisfaction
• User experience
• Value

There are actually three awards handed out – North American Car of the Year, Truck of the Year, and Utility Vehicle of the Year. They’re unique because they’re not awarded by a single publication or website. They’re truly voted upon by a panel of independent experts in the field.

The 2024 Toyota Prius/Prius Prime was a finalist in the Car of the Year segment alongside the Honda Accord and Hyundai Ioniq 6 but came out on top… and we’re not surprised at Toyota of Orlando.

Why is the 2024 Toyota Prius worthy of this award?

So what makes this Orlando Toyota hybrid worthy of such an honor? If you look at the list of attributes the car has to have, you’ll see that the 2024 Toyota Prius hits every single category with ease.

Innovation: It doesn’t get much more innovative than the 2024 Toyota Prius. It boasts the hybrid technology that paved the way for hybrids in general (with many updates, of course). It also has top technology like a solar charging roof and a digital key.

Design: Have you checked out the redesign on this new Orlando Toyota? It’s so much sleeker and more sophisticated than previous model years with its new exterior design and plush cabin.

Safety: It doesn’t get much safer than a Toyota, and that’s especially true on the 2024 Toyota Prius. It boasts safety features like Toyota Safety Sense 3.0, a Panoramic View Monitor with 360-degree overhead view, an Advanced Airbag System with eight airbags, and a Vehicle Proximity Notification System.

Handling: Driving this new Orlando Toyota is as smooth as it gets. It’s got sporty suspension and rides on the revolutionary TNGA-C platform, which has a wider and lower stance with more rigidity for superior handling.

Driver satisfaction: We’ll let the awards speak for themselves. The Prius has won seven major awards since its redesign in 2023, including Best New Car from Autotrader and 2024 Car of the Year from MotorTrend.

User experience: Every Toyota is designed with the driver in mind, and the 2024 Toyota Prius drives that point home. It includes features like WiFi Connect, Qi wireless charging, and wireless Apple CarPlay and Android Auto. This Orlando Toyota also boasts all-wheel drive and offers fuel efficiency of up to 57 mpg combined.

Value: Toyotas are renowned for holding their value extremely well, and the Prius is no exception to that rule. In fact, Toyota won the Best Resale Value of All Brands Award in 2023 from Kelley Blue Book’s KBB.com. When you buy a new Toyota Prius, you can rest easy that you’re getting the reliability you deserve.

See for yourself if the 2024 Toyota Prius is right for you

Ready to see what all the hype is about? Take the new 2024 Toyota Prius for a test drive today. It’s waiting for you at Toyota of Orlando. We’re located at 3575 Vineland Road, just off I-4 across from Mall at Millenia. You can schedule your test drive at (407) 298-4500!

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