SEMA 2023 has come and gone, and Toyota definitely made its mark at this incredible automotive show (again). Toyota of Orlando is here with the highlights - here's what Toyota brought to the table for SEMA 2023 and everything we loved about what they had to offer.
Toyota Tacoma wins Vehicle of the Year Award
We're all super excited for the 2024 Toyota Tacoma and its bumper-to-bumper redesign. And it seems like we're not the only ones because this versatile truck was voted the Midsize Truck of the Year Award for SEMA 2023. This makes it three years in a row that Toyota has taken home a Vehicle of the Year Award, and we're not surprised - the 2024 Toyota Tacoma will offer a brand-new appearance, upgraded performance, and incredible new tech inside the cabin. Definitely worth celebrating.
Welcome the Retro Cruiser, a throwback Toyota Land Cruiser
As if we weren't excited enough about the new 2024 Toyota Land Cruiser heading back to the US market, Toyota brought it this year at SEMA 2023 by showcasing the custom-built Retro Cruiser. This iconic Cruiser concept is built on a former icon, the Rod Millen Group's 1967 FJ45 Land Cruiser Wagon (also called the Retro Cruiser). It has a longer frame (10" longer), a modified body, and an incredible new suspension system eared for the most rugged of terrains. It also showcases 25" General Tire Grabbers, custom skid plates, and a widened front track. Further, the Retro Cruiser of SEMA 2023 is upgraded with a 100 Series Land Cruiser's V8 engine, four-speed automatic transmission, and a stainless steel custom exhaust. The interior was upgraded to add a satellite phone, navigation, and a 15-gallon onboard water supply - it's ready for any adventure.
Toyota Associated Accessory Products expansion announced
We've already talked about the AAP program (particularly in reference to the 2024 Toyota Tacoma Trailhunter). This portfolio of aftermarket accessories and products is being expanded even further to include add-ons from ARB, Go Rhino, Yakima, and Rigid Industries. This means you'll have endless options for customizing your new Toyota without having to stick to solely Toyota parts and accessories. We'll keep you posted on updates on when you can grab these goods at Toyota of Orlando.
GR86 Cup Car on Display at SEMA 2023
Toyota Gazoo Racing North America's Toyota GR Cup Race Series has finally finished up its 2023 season - it offered amateur drivers the chance to compete at iconic racing venues in North America at 14 different events. The GR86 Cup Car was on display at SEMA 2023, offering fans a chance to see its custom bodywork, carbon rear fiber wing, TRGNA-designed splitter, and interior roll cage in person (just to name a few things). If you like racing, definitely see what the Orlando Toyota GR86 can do for your life.
Toyota Brings IsoDynamic Performance Seat Simulator to SEMA 2023
One of the reasons we're so excited about the new 2024 Tacoma is the TRD Pro model - it's an off-road-ready model that has cool new IsoDynamic Performance seats. These seats are built to make off-roading as comfortable as possible, no matter how tough the terrain. Toyota decided to put its money where its mouth is - for SEMA 2023, it created an arcade-inspired TRD Pro Time Attack video game with simulators so showgoers could see just how comfortable the seats actually are. In it, drivers have to navigate a dynamic high-speed course over Baja-style terrain that's definitely tough to tackle. Can we get one at the dealership?
Classic FJ Cruiser Reanimated into Rock Crawler for SEMA 2023
We're all hyped about the return of the Orlando Toyota Land Cruiser, and Toyota is taking note. For SEMA this year they introduced a new rock-crawler concept dubbed the "FJ Bruiser". It's loosely based on the 1966 FJ45 Pickup Truck, but has mods like a 725 horsepower engine, 3-speed race-built transmission, a solid axle and a transfer case that allows for four 2WD speeds and four 4WD speeds. It also has a tank-like track system instead of skid plates, as well as a tube chassis and roll cage mounted on a more rigid custom frame. If you're into finding adventure in the toughest terrain, ask Toyota if they'll bring this concept to market.
New TRD Performance Package Power-Up Option for Toyota Tundra Revealed
Toyota also took advantage of SEMA to announce a new TRD Performance Package for the 2024 Toyota Tundra. The package increases the Tundra's horsepower to 421 and torque to 479 lb-ft. It increases airflow to the turbochargers, and it also includes special badging and custom exhaust tip. And the sound... well, we'll let you hear it for yourself at Toyota of Orlando in early 2024.
Toyota Tacoma X-Runner Concept Takes the Stage
We saved the best for last... Taco enthusiasts, get ready because the ever-iconic Toyota Tacoma X-Runner is BACK. Well, in concept form at least. This sleek concept sport truck is based off the prior X-Runner series that was known and loved in the Tacoma world. It's showcasing a modified 3.4L twin-turbo V6 with 421 horsepower and 479 lb-ft torque, a Tundra solid axle, electronic locking differential, and a custom side exhaust. And well... just LOOK at it. It's street truck at its finest. We're ready to host it at Toyota of Orlando!
Get the latest automotive news from Toyota of Orlando
Ready for the latest and greatest Toyota news? Toyota of Orlando has got you covered - follow us on social media, call us today at (407) 298-4500, or stop by and see us. We're conveniently located just off I-4 across from the Mall at Millenia at 3575 Vineland Road!
The 2027 Toyota TRD Pro Lineup Gets Bold New Paint Colors And More
Get ready - the 2027 Toyota TRD Pro lineup is headed our way, and these bold new tricks are sporting two new exterior paint colors as well as refinements to their legendary off-roading abilities. If you like vehicles that turn heads, it’s time to schedule your test drive. Because whether you like the Toyota Tundra, Tacoma, 4Runner, or Sequoia, there’s something for everyone and with the new Honeycomb and Hot Honey paint colors round it all out. Let’s get started - here’s your guide to the 2027 Toyota TRD Pro updates! Executive Summary The 2027 Toyota TRD Pro lineup is coming in hot with two bold new paint colors: Honeycomb for the Tacoma, Tundra, and Sequoia, and Hot Honey for the 4Runner. They’re the latest additions to Toyota’s long-running tradition of exclusive TRD Pro colors, and we’re already obsessed. These new colors aren’t the only updates headed our way. The 2027 Toyota Tundra and Sequoia TRD Pro are getting new vehicle-specific FOX QS3 shocks designed to improve ride quality, stability, and adjustability when you head off the pavement. Every 2027 Toyota TRD Pro is built for adventure with serious off-road equipment. Depending on the model, you can find features like FOX suspension, Multi-Terrain Select, Crawl Control, locking rear differentials, skid plates, all-terrain tires, and advanced four-wheel-drive systems. Select TRD Pro models will also bring back Toyota’s ISODynamic Performance Seats. They’re designed to reduce side-to-side body movement on rough terrain, helping you stay more comfortable when your trail ride gets a little bumpy. Another Year of Exclusive TRD Pro Colors Headed Our Way Toyota has built itself a reputation of assigning a signature TRD Pro paint color every year (we live for this), and they never fail to disappoint. Previous model years have included fan favorites like Lunar Rock, Solar Octane, Mudbath, Wave Maker, and more. And for 2027, Toyota’s building on that tradition with the all new Honeycomb and Hot Honey colors. This year you can take home the 2027 Tacoma, Tundra, and Sequoia in the all-new Honeycomb color. On top of that, the 2027 Toyota 4Runner is rolling out in a slight variation called Hot Honey, giving you plenty of eye-catching options. If you’re ready to make a statement every time you pull into a parking lot or up to a trailhead, it’s time to head over to Toyota of Orlando to explore these all-new paint colors. TRD Pro Paint Colors: Inspired by Adventure Color has always been a key component in the TRD Pro lineup. Every exclusive shade is carefully crafted to evoke feelings of exploration, excitement, and the great outdoors. Honeycomb and Hot Honey continue in this vein, and they lean into warmth and energy. They also pair perfectly with TRD Pro features like: Bold TRD Pro grille Black exterior accents Functional skid plates Flared fenders Off-road tires Wide stance Signature red recovery hooks on applicable models There’s no way around it - everyone is going to know it’s a TRD Pro. The 2027 Toyota TRD Pro Has More Than Looks On Its Side Yes, they look good (especially with those new paint colors up for grabs). However, the TRD Pro is about a lot more than just looks. You’ll also find some upgrades when it comes to off-road performance, including: The 2027 Toyota Tundra and Sequoia TRD Pro will have new vehicle-specific FOX QS3shocks. They’re upgraded from the existing suspension and designed to deliver exceptional ride quality, better stability, and more adjustability for uneven terrain. Whether you’re hitting the grocery store or taking on tough mountain trails, this suspension meets you where you need it most. You’ll also get standard red tow hooks on the new Tundra and Sequoia TRD Pro models - so it looks cool, but also serves a major purpose. That’s not all, though. Every single 2027 Toyota TRD Pro is another example of Toyota’s off-road capabilities. Depending on which Orlando Toyota you take home, you can expect features like: FOX performance suspension Locking rear differential Multi-Terrain Select Crawl Control Multi-Terrain Monitor Underbody skid plates All-terrain tires TRD-tuned suspension High ground clearance Advanced four-wheel-drive systems From muddy trails to sandy beaches and rugged mountain paths, the TRD Pro lineup has got your back. The ISO Dynamic Performance Seats Are Back If you’re the type of driver who wants a little extra comfort during off-road adventures, you’ll be happy to know that Toyota is going to include its ISODynamic Performance Seats on select TRD Pro models again this year. These seats are designed to stabilize you while you’re driving across rough terrain - they reduce side to side body movement. This means less fatigue on trail rides and better comfort when the off-roading gets technical. Learn More About the 2027 Toyota TRD Pro at Toyota of Orlando We aren’t sure exactly when the 2027 TRD Pro models will start rolling in, so follow us on social for more information! You can also stop by to see this year’s color - Wavemaker - in person, or to take any of our TRD Pro models for a spin. Toyota of Orlando is open seven days a week at 3575 Vineland Road, just off I-4 near the Mall at Millenia! FAQs What are the new 2027 Toyota TRD Pro colors? The 2027 Toyota Tacoma, Tundra, and Sequoia TRD Pro will be available in the new Honeycomb exterior color. The 2027 Toyota 4Runner TRD Pro gets its own variation called Hot Honey. What’s new on the 2027 Toyota Tundra and Sequoia TRD Pro? Both models are getting new vehicle-specific FOX QS3 shocks for improved ride quality, stability, and adjustability on uneven terrain. They’ll also come standard with red tow hooks for a functional pop of classic TRD Pro style. What makes a Toyota TRD Pro good for off-roading? TRD Pro models are designed with serious off-road equipment, which can include FOX performance suspension, locking rear differentials, Crawl Control, Multi-Terrain Select, skid plates, and all-terrain tires. Exact features vary depending on the Toyota model you choose. What are Toyota ISODynamic Performance Seats? ISODynamic Performance Seats are designed to help stabilize occupants and reduce side-to-side body movement while traveling over rough terrain. That can mean better comfort and less fatigue when you’re spending more time on the trails.
Get Ready, Off-Roaders: Toyota and onX Expand Partnership for 2026
Are you a fan of getting off the beaten path in your Toyota truck or SUV? Well, we’ve got good news for you. Toyota recently announced that they’ll be expanding their partnership with onX, one of the most popular digital navigation platforms out there. If you’re an overland, hiker, hunter, or fisher, we know you’ve heard of it. And this enhanced collaboration is way more than just simple navigation - it’s designed to make adventures easier than ever while also protecting trails and public lands for future generations to come. Executive Summary Toyota and onX are expanding their partnership for 2026, giving outdoor enthusiasts even more tools to explore off-road trails, backcountry roads, camping spots, and public lands with confidence. Eligible buyers of select 2026 Toyota Tacoma, Tundra, 4Runner, Sequoia, and Land Cruiser models will receive six months of complimentary onX Elite membership, including access to onX Offroad, Hunt, Backcountry, TroutRoutes Pro, and Fish. The partnership goes beyond navigation with an expanded Trail Revival Project focused on trail maintenance, restoration, sustainable recreation, and keeping public lands accessible for future generations. Toyota and onX are also launching the Trail Creators Program to promote responsible outdoor adventures, while new onX Offroad features will let users report trails that need maintenance or restoration. For Orlando Toyota drivers who love off-roading, overlanding, camping, hunting, fishing, or hiking, the partnership combines Toyota’s trail-ready capability with navigation tools designed specifically for adventures beyond the pavement. Whether you’re heading into the mountains, exploring service roads, or just finding new camping spots around Orlando, onX is the tool you need. And its latest partnership with Toyota just fits thanks to vehicles like the Tacoma, 4Runner, Land Cruiser, and Tundra that are in our lineup. We’ve got the details - let’s get started. <span data-mce-type="bookmark" class="mce_SELRES_start"></span> What Is onX and Why Does It Matter? Still not sure what onX is (or maybe you’ve never even heard of it)? It’s a digital mapping platform designed specifically for outdoor adventure. Traditional GPS apps focus on paved roads to get you from point A to point B, but onX specializes in detailed maps for remote areas (aka no pavement). Depending on what you’re doing, you can access: Off-road trails Backcountry roads Public and private land ownership information Camping locations Hunting maps Fishing access points Hiking trails Offline navigation One of the biggest perks is that you can download maps to use before you leave your cell service area in Orlando. When you’re out in the woods with no signal, the maps still work - you can navigate with confidence and not worry about having no service or internet. Toyota Owners Will Receive Complimentary onX Elite Access for 2026 So what does this expanded partnership mean for you? We’ve got big news: eligible owners of select 2026 Toyotas will get six months of complimentary onX Elite membership. To be eligible, you have to purchase a 2026: Toyota Tacoma Toyota Tundra Toyota 4Runner Toyota Sequoia Toyota Land Cruiser This Elite membership gives you access across the onX ecosystem, which includes: onX Offroad onX Hunt onX Backcountry TroutRoutes Pro onX Fish You’ll have premium navigation tools immediately after buying your new Orlando Toyota. This means you can take any adventure and make the most of it starting day one. Why Toyota and onX Just Make Sense Toyota is renowned for building off-road ready rides. The Tacoma, Land Cruiser, and 4Runner especially have become fan favorites with outdoor enthusiasts. This is because they’re durable, reliable, and pack off-road features like four-wheel drive and more. However, being capable is only one part of exploring the world outside Orlando. You also need to know where to do and how to get back safely… and that’s where onX comes in. Instead of relying on generic standard mapping apps (that usually don’t show remote trails or forest roads), you have onX. With this app, you can find legal routes to travel, check land ownership boundaries for hunting and fishing and hiking, and plan your trips with the utmost confidence. How onX Is Helping Protect Public Lands One of the best parts of this partnership is the conservation aspect of it. Toyota and onX are officially expanding their Trail Revival Project. It’s an initiative focused on maintaining and restoring trails across America. Their goal? To keep public lands open, accessible, and able to be enjoyed by future generations. Their partnership projects for the Trail Revival Project include: Trail maintenance Restoration efforts Sustainable recreation initiatives Volunteer opportunities Conservation projects Instead of just encouraging people to explore more, both Toyota and onX are investing in preserving the places we love to explore. The All-New Trail Creators Program Toyota and onX are also launching the Trail Creators Program. This particular initiative is blending outdoor enthusiasts, content creators, and advocates for responsible adventure. Instead of showing off beautiful destinations, this group of people will demonstrate best outdoor practices like: Staying on designated trails Respecting wildlife Leaving no trace Protecting natural resources Encouraging ethical outdoor behavior The idea? To inspire people to explore while simultaneously teaching them how to both help and preserve the environments they’re exploring. Explore New Features for onX Offroad This Year This exciting new expanded partnership also means you’ll have access to new features inside onX Offroad. One important update is that users can now report trails that need maintenance or restoration both here in Orlando and across America. This creates a feedback loop between adventurers and the organizations working tirelessly to maintain the trail systems. When you combine this with offline navigation, detailed route info, and public land data, you get so much more than just navigation. It’s a tool to get where you’re going, but it’s also a way to play your part in trail management. Who Benefits from this Toyota + onX Partnership? Anyone who loves outdoor adventures will benefit from onX, but the partnership with Toyota really benefits anyone who loves overlanding and off-roading. If you’re into camping, hunting, fishing, hiking, or even just visiting national parks, reliable navigation and detailed trail information are a must. Find Outdoor Adventures with a New Toyota Today Curious to learn more about Toyota and onX’s partnership, or want to get behind the wheel of a 2026 Toyota that’s trail-ready? Come down to Toyota of Orlando today - we’re open seven days a week at 3575 Vineland Road, just off I-4 near the Mall at Millenia. FAQs What is onX Offroad? onX Offroad is a digital mapping and navigation platform built for adventures beyond paved roads. It offers detailed information on off-road trails, backcountry roads, public lands, camping areas, and more, plus offline maps for exploring without cell service. Which 2026 Toyota models qualify for complimentary onX Elite access? Eligible owners who purchase a 2026 Toyota Tacoma, Tundra, 4Runner, Sequoia, or Land Cruiser can receive six months of complimentary onX Elite membership. This provides access to multiple onX platforms designed for off-roading, hiking, hunting, fishing, and other outdoor activities. How are Toyota and onX helping protect trails and public lands? Toyota and onX are expanding the Trail Revival Project, which supports trail maintenance, restoration, conservation, and sustainable recreation. They’re also introducing the Trail Creators Program to encourage responsible habits like staying on designated trails, respecting wildlife, and leaving no trace. Can I use onX when I don’t have cell service? Yes! You can download maps before leaving Orlando or another area with cell service and access them offline once you’re out on the trail, making it easier to navigate remote areas with confidence.
Toyota of Orlando Named 2026 Cars.com Dealer of the Year
Here at Toyota of Orlando, we're dedicated to giving every customer an exceptional car buying and ownership experience. And we've got big news - that dedication is being recognized on a national level! We're proud and excited to announce that our Orlando Toyota dealership has been named a 2026 Cars.com Dealer of the Year at the State Brand Level. It's one of the most respected honors in the automotive industry, and we truly believe that we have our customers to thank for it! As a leading Toyota dealership in Orlando, this award reflects what our team strives for every single day: putting our customers first and creating a dealership experience that stands out from everyone else in Central Florida. Built on Customer Experience: Toyota of Orlando What makes this award especially meaningful is that it comes directly from our customer feedback. Cars.com determines its Dealer of the Year winners based on verified customer reviews, including DealerRater scores and response rates. With more than 15 million consumer reviews from across North America, this recognition highlights dealerships like ours that consistently deliver outstanding service and sales experiences to our loyal customers. At Toyota of Orlando, we believe buying a car should be exciting, transparent, and stress-free. Whether you’re searching for a new Toyota, a reliable used car, or expert auto service, our goal is to make every step as simple and enjoyable as possible. That’s what sets us apart as a trusted Toyota dealership in Orlando! We're committed to a focus on people, not just transactions or sales goals. It Takes a Team to Become a Dealer of the Year This award is the result of a team that genuinely cares. From our knowledgeable sales professionals to our experienced service technicians and customer support staff, every department works together to create a five-star experience for every customer that comes through our doors. Cars.com recognized our commitment to “outstanding customer service and sales experiences,” which is something we take seriously every day. We’re proud to help our customers find the perfect vehicle for their lifestyle, whether it’s a fuel-efficient sedan, a versatile SUV, or a dependable truck. And we’re just as committed after the sale, providing ongoing Toyota service and support you can count on from our trained technicians. A Leader Among Toyota Dealerships in Orlando Being named Dealer of the Year at the state level marks Toyota of Orlando as a standout Toyota dealership in Orlando and across Florida. It reflects the trust that our customers put in us and the reputation we’ve built in the Central Florida community over the decades we've been here. We know drivers have tons of choices when it comes to car shopping. That’s why we focus on what matters most: great pricing, a wide selection of vehicles, and a customer-first approach that makes your experience easy and enjoyable when you shop with us. From online shopping tools to our state-of-the-art service center, we’re committed to delivering convenience and value at every turn! What's Next for Our Team? While we’re incredibly proud of this achievement, we’re not slowing down. We see this award as motivation to keep improving and continue setting the standard for what a Toyota dealership in Orlando should be. As Cars.com shared in their recognition, Toyota of Orlando is expected to continue "leading in both the region and the industry" and we fully plan to exceed those expectations. Thank You, Orlando! This recognition wouldn’t be possible without our amazing customers. Your reviews, your feedback, and your continued support are what made this award a reality. If you’ve been searching for a Toyota dealership in Orlando that truly puts customers first, we invite you to visit us today and experience the difference for yourself. Come see why we’ve been named a 2026 Cars.com Dealer of the Year, and why so many drivers in Central Florida choose Toyota of Orlando. We're open seven days a week just off I-4 near the Mall at Millenia!
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